If you have started your small restaurant business, then you must already be overwhelmed with so many tasks on your plate. No matter how good your food is or how amazing your restaurant’s ambiance is, you need to let your audience know about it through marketing. Regardless of the location and size of your restaurant, you need to make sure that you are investing enough in marketing to let the word out. Today, the digital world is booming with advertisements, news updates, and much more. Those wh...
Gone are days when the only focus of restaurants was on good food and customer service. Today, the world of marketing has significantly evolved and requires businesses to offer personalized services for great success. Marketers have a lot on their plate to think about, and personalization is just the start of it. If you want to create the ultimate dining experience, then you have to bring customization to use. Customers are more inclined to do business with restaurants that respect their prefere...
Why would a customer purchase from you? Offering impeccable customer service is your duty, but what else are they getting from you? Many customers are driven by promotional deals, point-based rewards, discounts, and others. People look for places where they can save money or at least get more for their money. A rewards-based system allows customers to get more value against their purchases. From small companies to big ones, everyone is investing millions of dollars in creating a rewards-based sy...
Building a restaurant from scratch is always a thrilling experience, but nothing is as important as having loyal customers. Without customers, the restaurant cannot stand for a long time in the market. Often it becomes hard to attract new customers, but it’s your loyal customers that keep the business running. Be it a restaurant, bar, or any other place – customer loyalty is always required for success. It’s one of the many reasons businesses opt for customer loyalty programs. It helps retain cu...
Opting for a loyalty program is highly crucial for your business. In a market where hundreds and thousands of businesses are competing in the same industry, it often becomes hard for restaurants to attract new customers or retain the old ones. Although customers are attracted to a unique experience, they are also looking for convenience and discounts somewhere down the line. If there’s a restaurant that’s offering them long-term benefits, then they will be more obliged to purchase from them rath...
How are you performing billing at your restaurant? Is it the best way you can do it, or can it be improved? Is it fast or taking a lot of time? Billing is one of the most important aspects of running a business. Running a restaurant is not as simple as it looks; it’s more than preparing dishes in the kitchen. The food quality and ensuring a seamless customer experience fall on the restaurant owner as well. With plenty of tasks, it’s best to automate a few so you can relieve yourself from the bur...
Today, people are accustomed to ordering everything with just a single click. Everyone wants to get things in a jiffy, all thanks to technology. Technology offers convenience and ease to people, especially those with tough schedules and less time to cook at home. An online ordering system is a magic wand for people who regularly order takeout or deliveries. Consumers can place their orders online without facing any hassle, which is the whole point of such software. What is an Online Food Orderin...
The digital world has gotten people accustomed to extreme convenience and super-fast solutions to their problems. With a simple tap or a click of a button, customers can get whatever they want from their favorite restaurant, no matter where they are. Having an online presence make you more visible to consumers who would otherwise never hear about your business or see any ads, and hence, would probably never visit your restaurant. However, if you build an online presence, you can gently tap the s...
For most of the world, the weekend means lazy afternoons spent relaxing with friends and family or sleeping in to catch up on missed rest throughout the week. But what about restaurant chefs or waiters? From complaining guests and noisy kids to managers watching their every move and arguing with vendors due to late shipments for food deliveries—restaurant employees don’t get to enjoy their weekend in the same way. The food industry is extremely tough on its workers. As the leader of your team, i...
Customer engagement is a major factor in achieving brand success and high sales. Even if you flood your social media with multiple posts and are get a lot of traffic on your website, it won’t matter until your customers start engaging with the brand. Once you get traffic and followers, you need to start converting them into loyal customers, which can only happen when they spread your content and offers by liking and sharing it. You can achieve this goal in many ways. Still, one of the best is in...
Pizza Hut was the first restaurant that used its online platform—PizzaNet—to complete an order in 1994. Today, ordering food online has become part of a weekly routine of the average consumers. Generally, busy customers who are already balancing their work, chores, family, and to-do lists don’t want to deal with the additional complication of ordering takeout food. The purpose of ordering food online is rather straightforward—it’s convenient, streamlined, and quick. Ordering food online was alre...
Whether you invest millions in marketing to set up a huge restaurant, if your customers are not satisfied with you, then it’s all useless. Customer satisfaction is the key factor in deciding a business’s success, so the important question is – how can you improve customer satisfaction? Low customer satisfaction drives away customers, which eventually affects your revenue. Before putting the right customer satisfaction strategies in place, you need to get insights into the customer data. You can ...
A thought-out menu is key to attracting customers to your restaurant. Making smart decisions to build your menu can save costs and increase revenue. A restaurant is nothing without a menu, so every restaurant business is required to design a compelling menu. The menu must reflect the restaurant’s personality. Therefore, it needs to be engineered carefully. You can hire a professional designer to design the menu for you, but it’s often not enough. It’s a common practice for restaurants to keep up...
Starting a new business can be overwhelming as it involves focusing on different aspects of the business. From marketing to setting up a delivery team, all factors aid in creating your brand identity and benefiting you in the long run. If you own a restaurant, then the responsibility of delivering fresh and hot food to the customer’s doorstep should be your priority. Your restaurant’s success depends on your customer’s opinion about food and it’s not possible to get positive reviews if all they ...
While the pandemic quarantined people to their houses, customers craved fast food more than ever. Regardless of the situation, contact-free deliveries and COVID SOPs made it possible for people to get their hands on their favorite meals. It was all due to the online food deliveries that restaurants kept operating during the tough time. Although online food ordering has been in place for a long time, it was during COVID-19 that its importance was truly highlighted. Those businesses that had an on...
All restaurant owners like to attract customers, generate more revenue, and ease the burden on the staff. Ask a restaurant owner, and they will tell you how little time they usually have on their hands to run their restaurant. Doing things manually takes time and increases the workload on staff members. From inventory to workforce management, it often becomes a headache for restaurant owners to deal with everything at once. It’s one of the many reasons they choose technological upgrades over the...
Food is an essential consumer good that everyone needs, which is whyfood businesses have are still booming in this pandemic world. If you want to initiate a startup, a food business is a perfect choice that will take you a long way. Why? Because over 40% of American households order food from online restaurants. Food businesses don't take too long to thrive, and their pay-off period is usually under twelve months. Although, this time duration applies more to online food businesses than high-end ...
Starting a new restaurant takes time, but setting it up and boosting sales remain a struggle forever. Almost all restaurants opt for unique and creative marketing ways to gain a strong foot in the market. Competition keeps on increasing day by day, so restaurants need to try creative ways to gain customers. If you’re ready to increase customer sales with and without investment, then you’re in the right place. Your goal should be on restaurant growth only. So, if you have started your business an...
Technology is the future. It helps us accomplish multiple tasks quickly and simultaneously. You may have noticed that more restaurants have started using tablets to take customers' orders for dine-in. Digitizing the entire order taking system has numerous benefits too. Most restaurants around the world have adopted technological systems and devices to speed up and enhance their services. 81% of restaurants use a Point Of Sale system or electronic register to take orders and payments. Here's why ...
Customer retention is highly crucial to running a long-term business. Everyone is aware of its importance, from a kiosk owner to a CEO of a multinational company. Most importantly, loyalty programs are one of the most effective methods of retaining customers. A customer must never feel like your restaurant is a one-time experience and don't intend to visit again. It's significantly cheaper to maintain old customers than to attract new ones. This is why you should sit down and think about getting...
Technology has been revolutionizing businesses around the world. If you compare how businesses operate today to twenty years ago, you'll notice almost everyone uses smartphones and computers to perform daily tasks. And one of the most beneficial innovations is a POS system for businesses. A tablet POS system is software that manages all purchases and transactions. They've been specially developed for businesses to cater to large-scale inventories, schedule, and improve customer experience. When ...
Whether you own a restaurant or a gym, every other business needs a website to reach its potential audience. If you want to attract a maximum number of people to your store, then the best thing is to make the most use of the online world. Apart from social media, having a website is a great deal for any business. Not only it looks professional, but it also increases the restaurant’s chances of getting witnessed. A website is a place where your audience can get all the information about the resta...
