Whether you own a restaurant or a gym, every other business needs a website to reach its potential audience. If you want to attract a maximum number of people to your store, then the best thing is to make the most use of the online world.
Apart from social media, having a website is a great deal for any business. Not only it looks professional, but it also increases the restaurant’s chances of getting witnessed. A website is a place where your audience can get all the information about the restaurant.
From the menu to the location, everything must be present on the website for customers’ convenience. Despite it, creating an appealing website is always crucial. Most people are not attracted to a boring website design, so it’s important to focus on it.
If you’re looking for some tips to create a strong website design, then this post will help you a lot.
Use Natural Backgrounds
There might be a range of colors that are inline with your identity, but they can ruin the entire website design of your restaurant. There are better ways to showcase your identity instead of using bright colors that strain the customer’s eyes. Color psychology plays a huge role in this process.
Using bright colors in the background is always a no-no, so neutral tones are the best option. Colors, such as grey, white, cream, etc., are perfect to use in the background. Such colors make the website easy to read. So, if you’re starting to get your website designed, then this tip will save you from the hassle.
Create a Blog
While your website showcases your business, a blog section will show your experience and knowledge in the industry. It’s an exceptional way to communicate and connect with your audience. You can also integrate your restaurant’s social media pages on blogs to get more traffic.
Apart from it, you can write on any special events, gift card offers, new dishes, etc., to keep your customer hooked to your brand. Plus, a blog helps you in ranking above your competitors on different search engines.
Use your blog to highlight reviews, so customers can make an informed decision. In short, you can use a blog section in multiple ways for your benefit. Don’t forget to add it to your website!
Don’t Go For PDF Menus
What’s a restaurant website without a menu? Now that you’re deciding on a menu format cut out the PDF option at the start. A lot of restaurants ask customers to download their PDF menus, which is not recommended.
Many customers simply refuse to download the menu on their mobile phones. Furthermore, people who have already downloaded a version of your menu are unaware of any changes in it. You cannot keep updating the PDF files and expect the customer to download the new one each time.
Anything that requires downloading can frustrate the customer, so what should you do? A simple page dedicated to the menu is enough to keep your customer engaged. It looks professional, great, and is easy to read.
A web page for the menu is also incredible for Google rankings as Google does not index PDF menus. So, let the traffic come to your website by designing a simple yet elegant menu page.
According to Statista, around 50% of the customers are using mobile phones to access websites. When half of the world is accessing websites through mobile phones, ignoring it can be the biggest mistake.
You need to design a website that is fully optimized for mobile phones, including images and text. Mobile optimization requires focusing on design aesthetics as well, so make it your priority from the start.
Use Eye-Catching Headers
The first thing that people see on your website is a header. Never underestimate the power of a strong and appealing header. It has the potential to get readers’ attention without going overboard to impress them.
Using strong language or messages in your header is the right way to communicate with your audience. Your header must give the message about what you’re selling to the audience and why they should purchase from you.
If you’re a restaurant, showing your cuisines, restaurant aesthetics, etc., might be a good idea to impress your audience. The key is to get them hooked and click on the link.
Create Simple Content
Many times, people focus on creating complex and strong-worded content, which is hard to read and seems irrelevant to the audience. Content is a crucial part of a website as it plays a huge role in SERP rankings.
If you’re planning out a new website, then make sure to create simple yet appealing content. There is no need to use difficult vocabulary. All you have to do is send your message to your audience in the best way possible, so work on that!
Add Basic Information
Don’t forget the basics under the pressure of delivering the best.
A website is incomplete without the basic information about your restaurant. The details include the address, location, number, and operating hours of the restaurant.
If a person is spending time on your website, they might be interested in tasting your food. Make sure that this information is mentioned and is visible to everyone when they visit your website. Also, add the social media links on your website, so customers can easily access them as well.
Add Pictures of Your Food & Restaurant
Adding a personalized touch to your website is what captures your audience’s hearts. You can always post stock images on your website, but the impact of original images is always a lasting one.
The real images of your restaurant and dishes are more appealing to your customer, which is why it’s best to get a photoshoot done. Make sure that the images are inviting, so your customer can’t resist coming to your restaurant.
You can also post images of your customers enjoying finedining in your restaurant. Capturing random moments in pictures is a great way to show the real side of your restaurant. If you allow birthdays and parties at your restaurant, don’t forget to add images for it.
Many people look for a space to have birthday parties, soirees, and more with friends and family. Highlight all unique aspects of your restaurant in these images to encourage your customers to come to your restaurant!
Mention Social Media Profiles
Social media plays a huge role in driving traffic to your website. You’re limited to posting on a website, but there is no restriction on social media posting. Not only can you post formal content, but posting games, competitions, etc., is another way to keep your audience hooked.
It’s important to link all your social media accounts on your website, so customers can easily access them. You might have a difficult restaurant name or a new social media page; in either case, social media linking will increase your chances of visibility.
It will help you convert your website traffic to social media pages where they can read all news and information about the restaurant. Make the best use of social media for your restaurant’s success.
Work on Website Navigation
Providing a remarkable user experience to your audience is your job, which is why you need to pay attention to the website’s navigation. The customer must be able to easily move around the website and see/read whatever they want to.
It’s up to you to choose a navigation style for the website, but it must be the one that your customer will appreciate. On the other hand, you can also try something different on your website, but make sure to have a backup in case it backfires.
Get CRM Strategies for Restaurants to Ease Your Burden
You can design a website, post on social media, and so much more for a restaurant’s success; however, you must be able to deal with the pressure that comes with it. More success means more customer influx and orders, which is why you need digital customer ordering to relieve yourself from the stress.
A restaurant's online ordering software ensures that everything is managed accordingly without putting pressure on your staff. We’re here to help you get the best CRM for restaurants for a high success ratio.
You can also get restaurant point of sale software, quick service restaurant software, customer tracking software for restaurants, food ordering software for restaurants, and others from us.
We are focused on relieving the burden on restaurants to focus on building their customer base and providing high-quality food. Leave the rest on us while you focus on growing your business.
We’re just one call away from you. Visit our website for more details or get in touch with us to further discuss our software. We help you in building your restaurant’s future while attracting customers to it!