Certain marketing best practices apply across all types of industries, but restaurants will find that they need to use a different playbook if they want more impactful results. Their marketing campaigns are story-driven and visually impactful - more so than other business sectors.
More importantly, your marketing campaign needs to be tailored according to the target audience and pricing strategy.
Some restaurants offer a more upscale food eating experience and won't get as many impulse purchases...
Nowadays, in-house food ordering is a crucial element in restaurants, and it is difficult to deny the advantages of having an in-house ordering system.
Even before the pandemic, guests had a growing preference for online ordering. So much so that the National Restaurant Association found that 60% of all food service and restaurant sales were through delivery, drive-through, or take-out since 2019.
An Opportunity for Restaurants
In 2020, since most states had forced restaurants to shift to off-pr...
Those days are long gone when restaurants could do well while running their promotions through flyers and good word of mouth only. In the last couple of years, entering the digital domain has become as important for restaurants as it is for any other business.
With more people resorting to mobile food ordering during the pandemic, it has now become very crucial for any restaurant to map out its online food marketing strategy.
In short, restaurants have to prioritize their operations on the digit...
Don’t beat yourself up. It takes architects and interior decorators years to master the art of picking flawless texture and color of flooring. It's safe to say, it isn’t easy to choose the perfect flooring to match your home’s interior.
In this article, we’re about to offer you some tips on how to choose the perfect texture and color of flooring before you can finally take the plunge.
How Would You Describe Your Interior Design Style?
For starters, you should try and define your home’s interior ...
Gone are the days when people would depend on word of mouth and their own instincts to decide how good or bad a restaurant is. The contemporary customer counts on online ratings and reviews to get an idea about the food, and overall services of a restaurant. So, if a restaurant manages to collect a good aggregate of positive reviews, it is more likely to acquire new customers.
Hence, besides regular marketing and promotions, any owner must have a proactive approach to get more reviews for their ...
Before we get into the nitty-gritty, let’s discuss why it is necessary to make restaurant businesses more sustainable.
As a sustainable restaurant business, you can reduce the carbon footprint of your operations while also playing your part in improving the health of your target audience. What’s more, any restaurant that markets itself as environmentally conscious is bound to attract many modern consumers.
Why Are Sustainable Restaurants More Successful?
A couple of decades ago, the majority of ...
“Would you like to have some fries with that?”
Restaurants have been bundling menu items for decades. Everyone knows that buying a hotdog with a side of fries and a soft drink is more cost-effective than buying everything separately.
Some restaurants may even let you switch out the fries with another side, such as a salad, for a small cost. So to put it simply, bundle offers satisfy the average consumer’s need to save money and capture more quality. Of course, we can’t forget that they also brin...
