Restaurant Innovation Blog Search

Gone are days when the only focus of restaurants was on good food and customer service. Today, the world of marketing has significantly evolved and requires businesses to offer personalized services for great success. Marketers have a lot on their plate to think about, and personalization is just the start of it. If you want to create the ultimate dining experience, then you have to bring customization to use. Customers are more inclined to do business with restaurants that respect their prefere...

Customer retention plays a key role in a restaurant’s success. If a company can keep its customers loyal to its business, then they have a chance to beat the competition in the market. Restaurant businesses need to take the next step and opt for technologies that make it happen. With effective customer retention strategies in place, customers can help reduce the churn rates and increase customer loyalty. Retaining customers is far more important than obtaining new ones, so why wait? A CRM system...

Running a restaurant that is a financial success relies heavily on effective advertising and public relations strategies. A good restaurant marketing strategy should focus on attracting customers and getting them to order large quantities of food once they are inside the establishment. These are the two primary components of a successful marketing campaign for your restaurant. Designing a menu might almost be considered an exact science. Some research indicates what people glance at when they br...